Seana Siekman Senior Director
Optimization & Reporting
Seana and her team of reporting experts work with companies around the world to enable efficient, effective, and informed decisions. Nearly a decade of experience in this function has offered Seana the opportunity to work with clients in financial services, major league sports, and telecommunications.
Whether analyzing operational data or focusing on social listening and campaign optimization, Seana has an innate ability to convert large and complex data sets into impactful stories and actionable insights. These efforts typically take the form of user-friendly dashboards, digestible infographics, and executive-level reporting. She utilizes these unadorned strategies to bring about meaningful change for clients in the form of operational efficiencies, customer experience enhancements, and improved brand perception.
During our work with the NFL on the Huddle for 100 campaign, Seana served as the digital lead charged with developing a metrics framework that tracked campaign performance. She previously worked at EY in forensic data analytics, supporting investigations for large, multinational clients in financial services, power and utilities, and life sciences.
EducationB.A. Political Science & Environmental Studies, Connecticut College
Areas Of Expertise
- Campaign Monitoring
- Digital & Social Reporting
- Executive Reporting
- Integrated Reporting
- Project Plan Development