Philadelphia’s 2026 FIFA World Cup Bid

vertical linePhiladelphia’s 2026 FIFA World Cup Bid

Few international sporting events evoke more national pride across the globe than the FIFA World Cup. The competition brings together the best athletes of the world’s most popular sport to vie for global bragging rights and one of the most coveted trophies of all. Citizens and nations from around the globe are invited to explore the culture of the host city while celebrating their national team and sharing their own culture in return. The World Cup truly is a cross-cultural, global event, and the host cities that stage it provide memories that last a lifetime.

“Philadelphia is essential to telling the story of soccer in the United States.”

– Mayor Jim Kenney

#TheBidIsOn

The competition for city hosting rights rivals the intensity of the World Cup matches themselves. The North American joint bid was successful, and the three countries are now left to select host cities for the matches. With the United States allotted just ten host cities, the city bid process has proven just as competitive as the global bid process. When Philadelphia leaders decided that our city and the World Cup deserved one another, they knew they needed a meticulously crafted brand and a powerful activation strategy to come out on top. So, they engaged us.

Kickoff

Beginning with nothing but city pride, we built a vibrant brand for Philadelphia Soccer 2026, the non-profit tasked with winning the host city bid. Brand guidelines and dynamic colorways along with the personality-rich messaging of #ForLoveOfTheGame and #TheBidIsOn would combine to form bus wraps, banners, posters, t-shirts, and social media promotion that boldly announced and amplified Philadelphia’s candidacy.

With a brand identity in place, we worked with Philadelphia Soccer 2026 to identify all stakeholders—executives and athletes, community leaders and the general public—to build a campaign to engage their support. Public relations messaging, digital communications, community engagement events, and stakeholder alignment were strategized to work in concert. All of this required precise planning, forethought, and expert instincts that can only be achieved with experience and dedication.

Philadelphia's 2026 FIFA World Cup Bid
Philadelphia's 2026 FIFA World Cup Bid

Game On

With an expansive public awareness campaign, flourishing stakeholder support, and personal connection to the local Philadelphia community, we have successfully generated city-and-statewide momentum for Philadelphia Soccer 2026. As of 2021, supporter newsletters have reached thousands of emails, and well over a million social media impressions have spread the news further. We have produced eight videos and supported over 20 event activations to date, including interactive exhibits, pop-ups, swag drops, and a digital mosaic that allows supporters to paint themselves into the picture and recognize that hosting the World Cup is a collective achievement.

We have managed all budgets, coordinated with vendors, produced marketing collateral, and tactfully planned each event, including the seminal site visit in September 2021. During the visit, Philadelphia Soccer 2026 welcomed 28 delegates from FIFA, U.S. Soccer, and The Confederation of North, Central America and Caribbean Association Football (CONCACAF) for a one-day site visit to tour facilities and gauge Philadelphia’s capability as a host city. The delegates made no secret of their approval, and Philadelphia is arguably the best-positioned city in the nation to host the global games.

Philadelphia's 2026 FIFA World Cup Bid
Philadelphia's 2026 FIFA World Cup Bid

“It was very clear that you want it.”​

– Victor Montagliani, President of CONCACAF and FIFA Vice President​

Halftime

While the city awaits results and a return visit, our work has not stopped. Community engagement and social media promotion continue and the Philadelphia Soccer 2026 branding, with its rich blues and splashes of vibrant yellow, is becoming iconic—representing not only how prepared and capable Philadelphia is, but how much the city can accomplish when public, private, and personal stakeholders work together.

Final Thoughts

Our work with the city continues, and despite the immense support the bid has been able to garner, we will always be Philadelphia Soccer 2026’s biggest fan.

Philadelphia's 2026 FIFA World Cup Bid
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