The Best Ads of Super Bowl 2025
By Sarah Moxham, Copywriter
Our very own Philadelphia Eagles took home a dominant Super Bowl win over the Kansas City Chiefs on Sunday night. Right alongside standout performances on the field were some memorable commercials. Our in-house Creative Agency weighed in on their favorites.
Dream Job
In the battle of the Super Bowl Ads, the irony of the clear winner being the one that did a beautiful job of centering a human story isn’t wasted on me. Google’s Gemini ad took the crown for me this year with the story of a dad answering the AI’s sample interview questions by drawing on the skills he developed as a parent. It was beautiful, poignant, and so relatable. 5 stars.
– Kima Cooper, Creative Social Lead
Flag 50
I loved the NFL flag football ad. It was impactful and powerful and reminded me of my own childhood wishing I could play football with the boys. It’s incredible to think that little girls now will get opportunities that weren’t around when I was younger.
– Sarah Moxham, Copywriter
These Legs
Amid the loud and busy Super Bowl commercials, this one stood out for its simplicity, tackling a deeply human subject. It successfully bridged the world of sports with the company’s body positivity messaging, kudos to their marketing team!
– Kate Lama, Junior Graphic Designer
Somebody
Its simplicity is its strength—featuring kids confidently reaffirming that they are “somebody.” The spot positions the NFL as more than just a sports league—it’s a platform for social good, encouraging viewers to recognize the role they can play in uplifting the next generation.
– Christian Mazza, Director of Production
The ULTRA Hustle
I thought it was a fun and fresh take for the established brand. The mixture of seasoned talent with the trendiness of pickleball and younger athletes was a great combination that resulted in a comedic and catchy commercial.
– Alex Daly, Senior Traffic Coordinator
So Win
I love the much-deserved moment women’s sports is having. It felt especially impactful because it aired during the Super Bowl, a sports event that centers men. Also, the execution was brilliant — beautiful shots, V.O., and it featured the true GOATs of women’s sports. 10 out of 10.
– Adrienne Mauro, Senior Copywriter
Whatever Comes Your Way
Weather Tech took a seemingly boring product and made it exciting and memorable. Even if those gals don’t really behave like that, the product makes them feel like they can conquer the world.
– Denise Asaro, Print Production Manager
Not only do we watch the Super Bowl, but we also help support some of the NFL’s community impact events leading up to the big game.
Read more about our work in this blog.