vertical lineSam Lyles Manager

Sam Lyles
“I know people say a picture is worth a thousand words, but I think data is worth a million.”

Sam combines a knack for project management with deep expertise in reporting and analysis to oversee 360-marketing campaigns. Working primarily on social media reporting and campaign success analyses, she uses data to tell stories and provide recommendations to clients. For Sam, imaginative strategies are built out of data; she believes that credibility and creativity go hand-in-hand. Adaptable and personable, she is inspired by our team-first mentality where no one is above any task. Sam strives for insight, wherever it may be found, and loves to learn about new data tools and platforms. Prior to joining Athena, she partnered with beloved brands like Ben & Jerry’s and Chick-fil-A on various marketing initiatives.

B.A. Psychology & Communications, Hispanic Studies minor, University of North Carolina at Chapel Hill
Areas Of Expertise
  • Data Visualization
  • Social Engagement
  • KPI Creation & Monitoring
  • Integrated Campaign Reporting
Work Of Note
Sam conducted a social analysis of how a client and their competitors responded to a large-scale natural disaster.