Nia Scott is a Senior Social Media Manager with a passion for connecting with audiences through creativity. She approaches social media by blending market research, data analysis, and creative inspiration into holistic strategy. Fashion, food, and health are a few of the categories Nia draws on to produce innovate and inspiring social posts. In addition to editorial planning, Nia has experience with graphic design and video content creation, enabling her to envision and execute remarkably dynamic campaigns. After execution, Nia is also skilled in the reporting process. Knowing the reach and impact of a campaign and presenting those metrics to executives in an impactful way are both crucial for strategic decision making. In this way, she balanced innovation and organization, driving success even while keeping social an exciting and engaging medium. Collaborative and innovative, Nia takes inspiration from those around her and loves to see her team succeed.