vertical lineMackenzie Keegan Coordinator

 
Mackenzie Keegan
“I am inspired when I complete a difficult project and can see it through to successful results.”

Mackenzie is a marketing specialist with a passion for strategic communications, campaign planning, and consumer research. While Mackenzie understands the value of data, with an aptitude for identifying and sharing market insights, she also enjoys the creative and personal side of her work. This approach of data-driven creative thinking supported by logical analysis makes Mackenzie an adaptable and dynamic professional. As a former D1 college athlete, Mackenzie thrives in a team environment. Balancing collaboration and leadership, Mackenzie is equally capable of contributing in her role or taking on a leadership position to help the team succeed. Her ability to prioritize, multi-task, and maintain organization throughout a project enables her to produce results that exceed expectations and address clients’ real needs. Learning is a lifelong process for Mackenzie, and her desire to do impactful work coupled with her ability to push and challenge herself equips her to grow and thrive in all environments.Marketing Analyst

Education
M.S. Integrated Marketing Communications, Northwestern University
B.S. Communication Sciences & Disorders, Integrated Marketing Communications minor, Northwestern University
Areas Of Expertise
  • Communications
  • Strategic Marketing
  • Creative Thinking
  • Consumer Insights Research
  • Cross-functional Collaboration
Work Of Note
Mackenzie developed an internal knowledge zone for employees, generating and presenting consumer insights in engaging, informative ways.