vertical lineLeah Hendershot Senior Coordinator

 
Leah Hendershot
“I love that one message, one piece of content can be shaped to evoke a certain feeling from a consumer.”

Leah is a marketing professional who combines strategic thinking and felt experiences to boost brand reputation and showcase her client’s impressive work. Organized and task-oriented, Leah identifies and engages influencers across the U.S. on behalf of her clients, ensuring that they are apprised of her client’s best initiatives so that they, in turn, can amplify client brands. Driven and dedicated by nature, Leah looks beyond target markets to uncover audience desires, feelings, and values, enabling her to craft and position content that connects on a personal level. Leah excels at maximizing the details, precisely shaping single messages to elicit feelings in service of the greater campaign.

Education
B.A. Marketing Management, International Business & Political Science minor, Virginia Tech
Areas Of Expertise
  • Social Strategy 
  • Content Creation 
  • Influencer Strategy 
  • Brand Advocacy Management 
  • Employee Engagement  
Work Of Note
Leah has worked on influencer programs that bolster client reputation and brand loyalty as well as in-house Athena initiatives such as developing an educational and impactful internship program.