A classically trained writer, Carson possesses a deep appreciation for rhetoric and composition that lends itself to artful storytelling. He appreciates connecting with his subjects, whether it’s his colleagues or clients, before conveying their message in ways they hope to articulate. Carson’s full creative ability is unlocked when a meaningful narrative is waiting to be told. Because of this, he has appreciated our work in digital equity, lending his research skills and writing abilities to author reports and engage deeply in a subject with real-world implications. Carson has been integral to our recent brand refresh, spearheading messaging directions and writing copy that has taken the Athena brand to new heights.