Seana Siekman is the Vice President of Innovation and Market Intelligence, and a member of the Executive Leadership team at Athena Global Advisors. She leads the team of dedicated individuals responsible for ensuring campaigns, marketing initiatives, and client partnership strategies are rooted in data.

Seana has expertise in establishing end-to-end operational intelligence frameworks to ensure effective data collection, reporting, and cross-functional strategy optimization. She and her team analyze engagement, performance, and perception of marketing content. They also develop sales enablement frameworks for individual and channel performance management to drive efficiency and growth across the business.

In her tenure with Athena, Seana has been instrumental in helping the company grow exponentially, a result of her tactful leadership, service offering development, and new business efforts. Her achievements include the development and launch of 360 Brand Intelligence, Athena’s cutting-edge service offering.

Seana holds a B.A. in Government from Connecticut College. Outside of the office, she enjoys spending time outdoors, especially skiing, sailing, and going to outdoor concerts. Seana is passionate about assisting companies informed decisions through the power of data and analytics, helping clients across industries reach their goals.