Aly has over nine years of creative and analytical marketing experience. Throughout her career, she has developed a love for discovering meaningful insights in complex data sets and turning these findings into intentional and measurable business strategies. In her previous role, Aly led the launch of a new e-commerce website where she set measurable objectives, managed the site’s design and development teams, created new copy and content, and optimized UX. She also has experience in a broad range of marketing capabilities including event planning and logistics, campaign creation and execution, social media reporting and content creation, and web analytics.