vertical lineAthena Global Advisors and Sprinklr Partner to Help Enterprises Scale Data and Insights

Sep 30, 2022 | From the Experts


Today, Athena Global Advisors, a leading professional services company, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced a new strategic partnership. Through this partnership, Athena will provide consulting services to help brands maximize their investment in Sprinklr’s Suite by finding meaning across social discourse, measuring social media performance, and providing insight to inform messaging and shape campaign strategies.

Athena specializes in collaborating with clients across industries to understand their data needs and develop a customized and scalable solution. With the ability to aggregate billions of data points from over 30 digital channels, Sprinklr is the unified data platform that enterprises need to generate a complete understanding of customer experience. Together, Athena and Sprinklr will ensure clients are well-positioned and well-informed by establishing and refining reporting processes, measuring the effectiveness of initiatives, and implementing systems for monitoring crisis and brand reputation.

“Sprinklr provides a leading enterprise software for all customer-facing digital functions,” said Maggy Wilkinson, founder and CEO of Athena. “Our team has developed an innovative methodology to synthesize various customer data points into a meaningful analysis, and our commitment to providing clear, actionable customer insights to our clients places Athena at the forefront of social media intelligence.”

“Helping brands to be where their customers are and unifying vast amounts of data is the foundation of what we do at Sprinklr,” said Doug Balut, Senior Vice President of Global Alliances at Sprinklr. “The combination of Sprinklr’s AI-powered platform for unified customer experience management, combined with Athena’s consulting expertise, will help brands manage the digital edge of their brand, across every customer interaction from advertising to customer support.”

For more information on Athena’s Social Media Intelligence expertise, please visit the link here.

About Sprinklr

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

About Athena Global Advisors

Athena Global Advisors is a professional services company that specializes in program management, marketing and communications, and data-driven strategy. By leveraging diverse talent and expertise, Athena devises strategies, crafts campaigns, activates experiences and optimizes operations to connect its clients with their audiences. Athena sits at the intersection of brand strategy, campaign planning and activation, and operation optimization. Athena is uniquely positioned to provide end-to-end social strategy and a comprehensive view of brand health. Headquartered in Philadelphia, Athena is a woman-owned, women-led organization with a client list that includes Fortune 100 and small businesses from the worlds of telecommunications, major league sports, business, media and entertainment, healthcare and philanthropy.

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