Athena Global Advisors and Sprinklr Partner to Help Enterprises Scale Data and Insights
Today, Athena Global Advisors, a leading professional services company, and Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, announced a new strategic partnership. Through this partnership, Athena will provide consulting services to help brands maximize their investment in Sprinklr’s Suite by finding meaning across social discourse, measuring social media performance, and providing insight to inform messaging and shape campaign strategies.
Athena specializes in collaborating with clients across industries to understand their data needs and develop a customized and scalable solution. With the ability to aggregate billions of data points from over 30 digital channels, Sprinklr is the unified data platform that enterprises need to generate a complete understanding of customer experience. Together, Athena and Sprinklr will ensure clients are well-positioned and well-informed by establishing and refining reporting processes, measuring the effectiveness of initiatives, and implementing systems for monitoring crisis and brand reputation.
“Sprinklr provides a leading enterprise software for all customer-facing digital functions,” said Maggy Wilkinson, founder and CEO of Athena. “Our team has developed an innovative methodology to synthesize various customer data points into a meaningful analysis, and our commitment to providing clear, actionable customer insights to our clients places Athena at the forefront of social media intelligence.”
“Helping brands to be where their customers are and unifying vast amounts of data is the foundation of what we do at Sprinklr,” said Doug Balut, Senior Vice President of Global Alliances at Sprinklr. “The combination of Sprinklr’s AI-powered platform for unified customer experience management, combined with Athena’s consulting expertise, will help brands manage the digital edge of their brand, across every customer interaction from advertising to customer support.”
For more information on Athena’s Social Media Intelligence expertise, please visit the link here.
About Sprinklr
Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr’s unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.
About Athena Global Advisors
Athena is a marketing consultancy with expertise in management consulting, data, strategic marketing, events, and creative services. Centered on community-impact initiatives, Athena services an expansive portfolio of clients such as Comcast, NFL, Subaru, Liberty Latin America and Hitachi. Headquartered in Philadelphia, Athena is a woman-owned, women-led organization and was recognized as one of the Philadelphia Inquirer’s Top Workplaces in 2023 and 2024.