Seana is a visionary data-driven leader who is passionate about helping companies make better decisions through the power of data and analytics. She is a driving force in the field of 360 Brand Intelligence, and her work has helped companies across industries to achieve unprecedented success. As the VP of Analytics & Optimization at marketing consultancy Athena Global Advisors, Seana leads the team responsible for ensuring campaigns and initiatives are grounded in data. Over the course of her seven years with Athena, Seana has been instrumental in helping the company grow from 10 to over 80 employees. She established her department from scratch and has grown it to represent 15% of the organization. This growth has gone hand-in-hand with Seana’s tactful leadership, service offer development, and new business efforts.

Seana led the development of Athena’s newest and most cutting-edge service offering 360 Brand Intelligence. The comprehensive service provides clients with real-time insights into what matters most to them. Whether that’s their brands, customers, competitors, or industries, 360 Brand Intelligence delivers a holistic story of brand performance that drives key decisions. In addition, Seana has expertise in establishing end-to-end operational intelligence frameworks to ensure effective data collection, reporting, and cross-functional strategy optimization. Seana and her team analyze engagement, performance, and perception of marketing content, develop sales enablement frameworks for individual and channel performance management, and empower teams to become efficient and high performing across the business. Seana is also a highly skilled and experienced account lead, having successfully and quickly become a trusted partner of executives across all branches of her client’s commercial operations.