Experienced in developing, launching, and optimizing strategic social media campaigns for both startups and established non-profits, Morgan arrives at Athena with strong project management skills and digital fluency. In her last role, Morgan was lead marketer for a sports-tech start-up where she created and executed the company’s brand development and product promotion strategies. In addition to being responsible for all content, ad creative, and external messaging company-wide, she developed the social media and fan-engagement approaches across social channels with active Blockchain and Sports communities. She also leveraged online campaigns and SEO/SEM to generate continually refreshed interest in her company’s brand.
Morgan holds a Masters in Macro-Social Work from the University of Michigan, with specializations in organizational management and sports. She is an avid sports fan, enjoys running and field athletics, and enjoys spending her spare time working with favorite non-profit, Experience Camps.