Between writing lifestyle content for Hearst Magazines and creating bigger, better, stronger communities through her social media work at Anthropologie and Nordstrom, Logan has developed extensive experience in storytelling, defining a brand’s voice, understanding the challenge and importance of truly connecting with customers, and knowing the delicate nature of driving demand while also driving a message.
Through her retail-centric experience, Logan has worked with and strategized for some of the biggest brands in beauty, apparel, home, and more, developing creative content optimized for social platforms. She’s traveled around the world to cover Fashion Month, owned social video production processes from proof of concept to final product, and written copy spanning captions, campaigns, and everything in between.
Logan earned a Bachelor of Arts degree in Journalism & Media Studies and English from Rutgers University. When she’s not glued to social (for work and play), you’ll find her seeking the perfect everything bagel (spoiler: it exists at Spread), admiring Philly’s endless charm, and collecting cookbooks she swears will be put to good use...soon.