Strategic Marketing

Athena brings a whole-brain approach to every project. Using sound game plans and time-tested methods, we align the right mix of resources to meet your business challenges.

We find new ways.

Our Strategic Marketing Team is focused on enhancing client connections with desired audiences and driving positive brand perception in impactful and memorable ways. Key areas of specialization include the planning and development of multi-touchpoint experiences with an emphasis on personalization, high-impact engagement, and large-audience activation.

Clients come to us with goals, challenges, and opportunities: every program and every campaign, each with its own set of objectives. We blend art and science to ensure that when the last of the confetti has fallen, our clients and audiences say, “Wow.”

In other words, we translate aspiration into action and lead the way forward.

Our Focus:

Innovation Management
Working side-by-side with your team to implement new thought and processes to more effectively develop solutions that drive productivity.

Program Evaluation
Measuring programs, uncovering efficiencies, and learning from what we’ve uncovered to drive change and outperform shared goals.

Progress Tracking
Defining aggressive benchmarks for program activation, establishing processes that hold every team member to account, and meeting every performance marker.

Team Integration
Collaborating with our clients to develop a can-do dynamic over multiple working teams to chart progress and inspire collective success.

More Capabilities

Strategic Marketing

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Creative & Branding

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Digital Insights & Optimization

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Community Engagement

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Project & Program Management

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Research & Special Projects

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