Research & Special Projects

Athena’s Center of Excellence (COE) conducts in-depth and state-of-the-art research into products, markets, audiences, and institutions, to provide a clear understanding of factors that could impede or derail a project’s success. The COE directs the approach and manages the intelligence-gathering solution to deliver results on time and under budget.

Reports that Elevate and Perform

Good research can be wasted on bad reporting. Athena's COE guarantees that every element of its research methodology is transparent, comprehensible, and completely accessible to its intended audience. The language Athena uses to convey its findings is clear and unadorned, providing companies, non-profits, governments, and organizations the intelligence they need to navigate their respective landscapes.

In other words, we ask the right questions to land on foundational truths.

Our Focus:

Influencer Research
Curating rigorously screened lists of artists, journalists, philanthropic leaders, industry captains, heads of government, and other leading lights across regions and economic sectors who are crucial to public opinion and building consensus on public policy.

Market Research
Providing new growth pathways for our clients by generating intelligence on what is being sold, what is moving products and services, what is driving performance, and the failure or success of competitive marketing strategies.

Institutional Research
Investigating large institutions to gauge effectiveness and efficiency in identifying opportunity, elasticity and rigidity in response to public sentiment, communications, degree of openness, and marketplace response.

Internal Reviews
Assisting organizations of all sizes realize operational efficiencies, streamline decision-making, speed needed reforms, align organizational imperatives, and create cohesion among departments and regions.

More Capabilities

Strategic Marketing

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Creative & Branding

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Digital Insights & Optimization

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Community Engagement

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Project & Program Management

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Research & Special Projects

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