Digital Insights & Optimization

The Digital Insights & Optimization team is a multidisciplinary group of data enthusiasts tasked to ensure the effectiveness of client campaigns and inspire cutting-edge solutions through the delivery of meaningful insights.

The Story Behind the Numbers

Whether the drive is for data collection, data interpretation, or reporting and analysis that encapsulates both, Athena has the skill sets needed to articulate marketplace questions, and the know-how to develop and manage systems that will answer them. In dedicated service to client goals and aspirations, Athena gathers information and elevates it into actionable knowledge.

In other words, we bring order to chaos and the unknown into focus.

Our Focus:

Analytics Orchestration
Developing KPIs and systems for ongoing reporting of key metrics across all digital platforms (earned, owned, shared, and search) to optimize audience-building strategies.

Data Visualization
Feeding our passion for thoughtful storytelling of complex information through user-centric design and effective communication of analysis.

Database Management
Assuring good hygiene of existing databases or assisting in the creation of new ones, allowing teams across an organization to get closer to internal data and get to the root of pressing business questions.

Geospatial White-Spacing
Translating data into geospatial analytics and powerful mapping tools that transform data sets into action plans to advance client interests.

Dynamic Alerting
Providing 24/7 coverage and flagging of critical information immediately contextualized with historical thresholds and domain trends.

More Capabilities

Strategic Marketing

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Creative & Branding

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Digital Insights & Optimization

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Community Engagement

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Project & Program Management

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Research & Special Projects

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